Question: QUESTION 2. The Balanced Scorecard (BSC) is one way for a firm to formulate a set of performance measures suited to its own business strategy.

QUESTION 2. The Balanced Scorecard (BSC) is one way for a firm to formulate a set of performance measures suited to its own business strategy. Required (a) Briefly describe both of the following two perspectives on business performance captured by the Balanced Scorecard approach using one example of a suitable measure for cach that could be suitable for a business or organisation you know. Your example business and measure must not have been used in lectures. -Customer perspective - Innovation (Learning and Growth) perspective. (15 Marks) (b) Explain why the performance measures adopted under the BSC might differ between two firms in the same industry. (10 Marks) (c) Consider the case of Apple, maker of the iPhone among other products. Suggest three possible suitable measures for each of (1) the Customer perspective and (2) the Innovation (Learning and Growth) perspective. Explain how your chosen measures suit the firm's business strategy. (25 Marks) (Total: 50 Marks)

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