Question: Question 2 The study of consumer behaviour is important for marketing managers. As the senior marketing manager of your chosen organization write a report to

Question 2

The study of consumer behaviour is important for marketing managers. As the senior marketing manager of your chosen organization write a report to the top management elaborating on the applicability of the above statement in context of the product/service being marketed by your company. You are required to align your discussion in accordance with the reasons being discussed in the first lecture slides. (10 marks) [Total 10 marks]

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