Question: Question 2 (Total: 25 marks) Using Kanos model of customer satisfaction, distinguish product characteristics of an existing eco-friendly consumer product into categories of must-be, one-dimensional

Question 2 (Total: 25 marks)

Using Kanos model of customer satisfaction, distinguish product characteristics of an existing eco-friendly consumer product into categories of must-be, one-dimensional and attractive requirement. Analyse the eco-design strategy considered as attractive requirement, with justification to demonstrate critical thinking.

(Suggestion to write: 1300 - 1500 words)

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