Question: Question: 2 . True ( T ) or False ( F ) 1 . Opportunities are identified through good control systems. ( ) 2 .
Question: True Tor False F
Opportunities are identified through good control systems.
To evaluate decision alternatives managers must speculate as to the consequences of
selecting each alternative.
When we speculate on consequences of a decision alternative we must make
assumptions. When we are uncertain of our assumptions this signals the need for
marketing research.
When we have a research objective we next move on to the information gap.
Research objectives should be very generally stated so as to include all unforeseen
possibilities.
Research objectives should specify from whom we will gather information.
Action standards are used to assess the quality of management's actions prior to
conducting research.
Marketing research proposals typically contain a "statement of deliverables.
Marketing research proposals are straightforward and do not contain any issues thought
to be ethically sensitive
IBM SPSS is a computerized program that assists with the data analysis step of the
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