Question: Question 2 Which statement about the promotional tools is NOT true? Because personal selling is customizable, it tends to be more effective than advertising Exposing

Question 2
Which statement about the promotional tools is NOT true?
Because personal selling is customizable, it tends to be more effective than advertising
Exposing a single customer to a newspaper, radio, or television ad is a lot more expensive than
the average cost of a sales call
Publicity is considered more credible because it comes from an independent source
A company's total promotion mix is used to engage customers, communicate value, and build
relationships
Question 2 Which statement about the promotional tools is NOT true?

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