Question 2 You have been assisting the asset management team with their township development project in Bangkok
Question:
Question 2 You have been assisting the asset management team with their township development project in Bangkok and have just been re-assigned to a new investment opportunity in China. Your Fund Director did not have any experience in China and have asked you to provide briefing notes to him on the following so that he can properly prepare for the Fund's expansion into the development opportunities in China.
Question 2a What are the key considerations when carrying out an international project management process in China with Singapore as the parent hub?
Question 2b Analyze the commercial and communication differences between Chinese and western management styles.
Question 2c Explain the concept of "Guanxi" in the context of Chinese way of business and why is this an important consideration in carrying out business in China.
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr