Question 20 (1 point) Variable cost is the: total expense incurred by a firm in producing and marketing a product or service. sum of the expenses of the firm that are stable and do not change with the quantity of the product that is produced and sold. money or other considerations (including other goods and services) exchanged for the ownership or use of a good or service. change in total cost that results from producing and marketing one additional unit of product. sum of the expenses of the firm that vary directly with the quantity of the product that is produced and sold. Question 22 (1 point) When the value of the Canadian dollar is low in relation to the U.S. dollar, demand for Canadian goods increases and as result exports to the U.S. increase. True False Question 25 (1 point) In a pull strategy, the organization creates demand by directing promotional efforts at channel members True False Question 26 (1 point) are a variation of off-price retailing and require customers to purchase a membership card for the privilege of shopping at the store. One price stores Specialty stores Hypermarkets Warehouse clubs Super centres