Question 20 (2 points) The Buddhas Brew Kombucha has become highly efficient in developing and manufacturing new kombucha products for the market. It far surpasses its competitors in these areas. Recently, major medical journals have started describing how kombucha can be advantageous for consumer health. This is likely to give Buddhas Brew Kombucha a because it is able to match its skills with opportunities in the marketplace. core competency competitive advantage new marketing objective market opportunity Question 21 (2 points) Mondelez marketers want to know why sales of its new ruby chocolate product is soaring in one country but not in another. After extensive research, Mondelez marketers believe the answer lies in demographic and cultural differences among the populations. They conduct in-depth research that asks consumers in each country about their ages, occupations, eating habits, as well as how often they purchase its chocolate bars. They use statistical analysis and predictive tools come up with strong conclusions. Although Mondelez researchers are fairly certain about their research, they realize that it is still limited in providing evidence to definitively link demographic and cultural differences to being the cause of why sales differ so significantly between the two countries. Mondelez has most likely conducted research. exploratory descriptive focus-group experimental observational Question 22 (2 points) Publix is attempting to forecast sales for a new ice cream cake. To come up with an accurate forecast, Publix places the product in Atlanta supermarkets for a period of four months. In this instance, Publix is using which forecasting method? Time series analysis Market test Executive judgment Regression analysis Survey Question 23 (2 points) Which of the following products is most likely to have its market segment based on age? Nike shoes Lipton Iced Tea Bic pens Legos Question 24 (2 points) Your competition is beating you on price in your most important product market. In response, you decide to launch a new ad campaign focusing your customers on the price attribute of your marketing mix. You need a catchy slogan that conveys the attractiveness of your product's pricing. Which of the following slogans should you use to convey this message most effectively? "Every Day You Get Our Best" "Growing and Protecting Your Wealth" "There Is No Substitute" "Expect More. Pay Less" "Always On Time ... Or You Don't Pay A Dime