Question 20 Conducting market research involves a logical six-step process. O True O False Question 21 of 23 Question 21 0.5 points New Balance athletic shoes are known for their high quality and technical excellence rather than for low price or other factors. New Balance uses which method for obtaining competitive advantage? O inventory capacity customer intimacy O operational excellence O product leadership Question 22 of 23 uestion 22 0.5 points Wanda has dreams of opening her own pet shop called "Wanda's Aquarium". Aside from think of a name and how her store will look, she has done very little planning at this very early stage. All she currently has is O a strategy O a vision an objective O financial means Question 23 of 23 Question 23 0.5 points Jim is interested in beginning his own small business dealing with the repair and maintenance of household appliances. He has a talent for fixing these types of appliances and has been doing so as a sideline business for several years. He has acquired some of the needed tools; however, a sizeable investment will need to be made in tools and equipment in order for him to repair the appliances that will be brought to his shop for service. He would like part of his competitive advantage to be the capability to fix all appliances, not just one type, Jim has just one small problema lack of funds. He comes to you for advice. It seems like Jim has two basic choices when looking for funds. They are which of the following? O assets and liabilities O debt and assets O debt and equity O equity and assets