Question 20 (Mandatory) (2 points) There is a need for a more sophisticated means of managing and tracking the complex movement of goods from place to place throughout a supply chain. Which of the following is one example of a mechanism used to manage and track inventory? a) inventory labels b) solar identification technology c) radio-frequency identification (RFID) technology Question 21 (Mandatory) (2 points) Shortcutz hair salon offers inexpensive haircuts for $10. They create a marketing! campaign extolling the cheap price while showing customers how expensive other salons are in comparison. The campaign encourages consumers shop around and compare prices. Shortcutz focuses solely on price and mentions little about the quality of its haircuts. Which type of psychological pricing communication does Shortcutz use? a) validating the case for the number nine Oblar b) anchoring and providing pricing options OC) inviting price comparisons 14 1 Question 22 (Mandatory) (2 points) places an emphasis on the finances of the product and business. 181 a) Competitor-oriented pricing Ob) Profit-oriented pricing 22 23 24 O c ) Customer-oriented pricing Question 23 (Mandatory) (2 points) A mattress manufacture paid its retailer, Bed Head, a sum of money to have Bed Head feature its mattresses in its weekly advertising flyers, radio spots, newspaper ads, and email campaigns. This is an example of a manufacturer giving to its retailer. a) personal allowances b) trade-in allowances c) trade discounts