QUESTION 21

1. Creating a persona

   	a.	serves to visualize and appreciate the ideal, target customers motivations and behaviors.
   	b.	helps to communicate and make memorable the attributes of the ideal, target customer.
   	c.	is a hypothetical archetype of the ideal, target customer.
   	d.	is developed from data about the ideal, target customers demographics, lifestyle choices, etc.
   	e.	All of the above are correct.

0.375 points

QUESTION 22

1. For a new product or service concept to be feasible, product or service developers must have at least the following two inputs:

   	a.	end-user benefit/need and talent
   	b.	end-user benefit/need and technology
   	c.	talent and venture capital funding
   	d.	technology and venture capital funding
   	e.	faith and hope

0.375 points

QUESTION 23

1. In applying design thinking, empathize most likely would specifically include

   	a.	interviewing the clients current managers and key customers
   	b.	creating a new competitive pricing strategy for the client
   	c.	brainstorming to suggest improved features for the clients proposed new service
   	d.	prototyping a new product design for testing by the client
   	e.	all of the above are correct

0.375 points

QUESTION 24

1. From the team case about Pokmon GO we learn that:

   	a.	Pokmon GO is the result of partnership with Niantic Labs, Nintendo and The Pokmon Company.
   	b.	Pokmon GOs product launch was intended as a direct competitive challenge to Googles re-introduction of Google Glass.
   	c.	Pokmon GOs product experiment with augmented reality has been a catastrophic failure, a setback for the industry.
   	d.	a and b are correct.
   	e.	a, b and c are correct.

0.375 points

QUESTION 25

1. Given the following steps, the preferred sequence of activity in the Lean Product Process would be

   	a.	identify underserved customer needs / define your value proposition / determine your target customers.
   	b.	determine your target customers / define your value proposition / create your prototype.
   	c.	determine your target customers / identify underserved customer needs / define your value proposition.
   	d.	define your value proposition/ specify your feature set/ identify underserved customer needs.
   	e.	There is no preferred sequence in new product or service development.