QUESTION 21

1. In a SWOT analysis, ________ include adverse or negative trends in the external environment.

   		challenges
   		opportunities
   		strengths
   		weaknesses
   		threats

2 points

QUESTION 22

1. Chick-fil-A recently opened 600 stores to cater to its fast increasing number of customers. This exemplifies ________.

   		product differentiation
   		product development
   		diversification
   		market penetration
   		market segmentation

2 points

QUESTION 23

1. ________ are high-growth, high-share businesses/products.

   		Stars
   		Question marks
   		Cash cows
   		Bears
   		Dogs

2 points

QUESTION 24

1. The collection of businesses and products that make up a company is called its ________.

   		strategic business unit
   		supply chain
   		diversification
   		strategic plan
   		business portfolio

2 points

QUESTION 25

1. Flexor, a successful brand of fitness equipment, recently introduced a line of men's clothing. This is an example of ________.

   		niche marketing
   		mass customization
   		diversification
   		prospecting
   		product adaptation

2 points

QUESTION 26

1. Which of the following refers to the process of dividing a market into distinct groups by geographic areas?

   		downsizing
   		prospecting
   		market diversification
   		market segmentation
   		customer relationship management

2 points

QUESTION 27

1. The process of arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers is known as ________.

   		market segmentation
   		differentiation
   		positioning
   		target marketing
   		market targeting

2 points

QUESTION 28

1. Information collected from Google search is an example of ________ data.

   		secondary
   		low-level
   		binary
   		disposable
   		primary

2 points

QUESTION 29

1. The real value of marketing information lies in how it is used ________.

   		in analyzing budgets
   		in introducing a new product to the marketplace
   		in determining selling prices for products
   		in creating advertising campaigns
   		in the customer insights that it provides

2 points

QUESTION 30

1. In ________ research, the objective is to gather preliminary information that will help define the problem and suggest hypotheses.

   		descriptive
   		causal
   		analytic
   		exploratory
   		statistical