QUESTION 21

1. _____ is an internal factor that can either facilitate or impede a company's efforts to undertake a global approach to marketing strategies.

   		Government policies
   		Homogeneous market needs
   		Management processes
   		Transferable brands

1 points

QUESTION 22

1. Which of the following is a correct statement regarding the inseparability aspect of a service?

   		Inseparable services can be inventoried.
   		Indirect channels of the promotion mix are more suitable to market services that are inseparable.
   		Inseparability has an implication on issues dealing with the selection of channels of distribution.
   		Inseparability occurs when goods and services are produced at one stage and marketed at another stage.

2. QUESTION 17

3. A defensive goal multinational firms seek to achieve when investing in other countries is to:

   		increase long-term growth and profit prospects.
   		avoid being locked out of future markets by arriving too late.
   		take advantage of economies of scale.
   		improve overall market position.

QUESTION 4

1. With regard to the internal factors that can either facilitate or impede a company's efforts to undertake a global approach to marketing strategies, which of the following best describes management processes?

   		The ease of installing a centralized global authority and the absence of rifts between present domestic and international divisions or operating units
   		The ability to project a global versus national identity, a worldwide versus domestic commitment to employees, and a willingness to tolerate interdependence among business units
   		The availability of employable foreign nationals and the willingness of current employees to commit to multicounty careers, frequent travel, and having foreign superiors
   		The capabilities and resources available to perform global planning, budgeting, and coordination activities