QUESTION 21

1. To develop possible "research problems," you must:

   		Preheat your oven to 400 degrees.
   		Let your research take whatever path comes naturally and record your mistakes and missteps.
   		Discuss all of the issues and limitations that are inherent in research.
   		Restate the decision problem in research terms.

QUESTION 25

1. Which of the following is an appropriately stated research problem?

   		Who knows about our brand?
   		Measure brand familiarity among young urban consumers.
   		Feeling cute. Might do research later. IDK
   		Try to get a feeling for who knows about our brand.

What is the primary purpose of conducting experiments (as opposed to using other research methods)?

		to make our research sound super-official
		to determine if a causal relationship exists
		to identify strong correlations
		to collect data appropriate for running regression analyses

QUESTION 39

1. An experiment is the research method best suited for:

   		ensuring that the change in the dependent variable may be solely attributed to the change in the independent variable
   		like, you know, figuring stuff out and whatnot
   		the change in the dependent variable may be solely attributed to the change in the extraneous variable
   		the change in the independent variable may be solely attributed to the change in the complex variable