Question: Question 22 (2 points) Jessies Jerky, a new non-animal based jerky snack wants to target younger adults, 18-25 years old. In order to demonstrate the
Question 22 (2 points)
Jessies Jerky, a new non-animal based jerky snack wants to target younger adults, 18-25 years old. In order to demonstrate the benefits of the product, Jessies Jerkys ad agency recommends TV commercials. Which of the following is likely the most efficient way to reach the target audience?
Question 22 options:
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| The commercials should air on traditional TV networks and cable stations and stream on internet sites like Hulu and youtuube |
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| The commercials should air only on traditional TV networks and cable stations such as CBS, NBC and the Food Channel watched on TVs |
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| Run an ad on the Super Bowl |
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| The commercials should air only on streaming services available on PCs, tablets and mobile devices |
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