Question 23 (3 points) Value segmentation refers to: the grouping of feminine values rather than masculine values. the grouping of values that link to attributes in products and services. the grouping of consumers by common values. the grouping of terminal values. the grouping of consumers' reactions, Question 24 (3 points) Innovation can be defined as: the degree to which consumers influence each other in the diffusion of a new product. the creation of value through customers' participation in new product development, among other marketing activities the usage of technology to facilitate human togetherness, and reduce human separation an offering that is perceived as new by consumers within a market segment and that has an effect on existing consumption patterns a concept that suggests that products go through an initial introductory period followed by periods of sales growth, maturity, and decline Question 25 (3 points) Marketers classify innovations in three main ways: (1) the degree of novelty, (2) the type of benefits offered, and (3) the: O size of potential market. length of time to adoption features affected styles available breadth of innovation