Question 23 Why does positioning not a function of differences on the customer side? O Because positioning relies on price differences O Because it is also a function of differences on the supply side. Because positioning does not rely on customer differences and will absolutely ignore the needs differences Because positioning does not rely on customer differences but may accompany needs differences, D Question 24 How does a focused competitor positions itself? It targets a wide array of customers to meet their common needs. O A focused competitor targets the special needs of a subset of customers and designs its activities accordingly. None of these it targets a subset of customers by providing a uniform plan to service them