QUESTION 2(30 Marks)The PESTLE tool is a strategic analysis tool that helps businesses understand the external factors that may impact their operations (MindTools, C2022). For example, if a business is operating in a country with a stable political climate, it may be able to focus on long-term planning and growth, on the other hand, if the political climate is uncertain or unstable, the business may need to be more agile and adaptable to respond to changes. Similarly, if a business is operating in a country with a strong economy, it may be able to take advantage of increased consumer spending and expansion opportunities. If the economy is weak, the business may need to focus on cost-cutting and efficiency to remain profitable. The PESTLE tool is useful because it helps businesses to understand the macroeconomic environment in which they operate, and to anticipate and plan for potential challenges and opportunities (MindTools, C2022). It is a useful tool for both short-term and long-term strategic planning and can help businesses to stay ahead of the curve in a rapidly changing business environment.Based on the above excerpt, using your own original examples, conduct an external environmental analysis for Amazon.Five students were asked to name a random variable and their responses are recorded in the table below. Questions 1 and 2 refer to the table.\table[[Student,Random variable],[Melissa,Academic level at a college (Professor, Doctor, etc)],[Jose,Temperature in],[Sandile,pH],[Fawzia,Manital status],[Ethan,Height]]QUESTION 1(4 Marks)Which student(s) named ratio-scaled data?A. Jose and SandileB. Jose and EthanC. Ethan onlyD. Sandile and EthanQUESTION 2(4 Marks)Which students named nominal and ordinal data, respectively:A. Fawzia and SandileB. Melissa and FawziaC. Fawzia and EthanD. Fawzia and MelissaQUESTION 3(4 Marks)Which ONE of the following statements regarding a histogram is TRUE?A. Cumulative frequency is plotted on the vertical axis.B. There are no spaces between the bars.C. Absolute frequency is plotted on the horizontal axis.D. The median class corresponds to the tallest bar.QUESTION 4(4 Marks)The most passive data collection technique is:A. experimentationB. interviewC. surveyD. observation