Question: Question 24 (4 points) Per Malcolm Gladwell, consumers know exactly what they want and can clearly express this to marketers. True False Question 25 (4

Question 24 (4 points) Per Malcolm Gladwell, consumers know exactly what they want and can clearly express this to marketers. True False Question 25 (4 points) Per Malcolm Gladwell, there is a one perfect product out there that captures the diversity of consumers' tastes within a product category. True False

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