Question 24 4 pts A journey map captures expectations consumers have for a purchase process. a typical path a customer will take during a purchase decision. a typical path a customer will take during a purchase decision that includes factors that influence the process. a path consumers and firms take when a consumer purchases a product. the customer decision making process. Question 25 4 pts Market research is important to Salesforce, according to Laurel Komos. To understand how consumers interact with various Salesforce tools, she employs_ surveys a synthesis of all of the approaches above. market research databases shop alongs in-depth interviews