Question: Question 24 Consider what you have learned about the diffusion/adoption theory. _____ is the group of consumers/adopters that have the highest degree of opinion leadership

Question 24

Consider what you have learned about the diffusion/adoption theory. _____ is the group of consumers/adopters that have the highest degree of opinion leadership among other adoptor categories are typically younger in age, with greater financial lucidity, advanced education and are more socially forward.

25.- There is a difference between marketing research and market research. ________ seeks to identify and understand consumer behavior in just one target market.

26.- Positive brand perception drives loyalty and retention. If customers have a positive view of your brand, they are more likely to buy your product and recommend it to others.

True

False

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