Question 26 (2 points) Where Opportunities Might Be Found proton New Products PRODUCTS Current Product MARKETS Product Development Current Market Marel Penetration New Marloes Mr Development SC NH Frakt) Diversify Thea Mkis, New Products When looking at where opportunities might be found, there are four quadrants to consider per the illustration below. Please rate each of the four quadrants according with are lowest, medium and highest risk. Market Development 1. Lowest Risk Market Penctration 2 Medium Risk Diversity 3. Highest Risk Product Development Question 27 (1 point) When a company defines a target market, it should expect that ONLY people who are part of that target market will purchase their product(s). True False Question 28 (2 points) The process of segmentation involves looking at the total market of possible A and separating them into groups according which can be reached to drive A L.for your company Question 29 (1 point) We need to define a target market in order to guide the development of the product. choices in the sales channel, setting our prices, and guiding communication plans. True False