If consumers and businesses perceive very few differences among various brands of a product, then _____ becomes
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Question:
If consumers and businesses perceive very few differences among various brands of a product, then _____ becomes the determining variable in the decision
price
the brand name
product quality
sales promotions
Related Book For
Applied Regression Analysis and Other Multivariable Methods
ISBN: 978-1285051086
5th edition
Authors: David G. Kleinbaum, Lawrence L. Kupper, Azhar Nizam, Eli S. Rosenberg
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