Question 28 (1 point) While the Marginal Analysis and Objective-and-Task Methods of setting communication methods estimate what the communication budget should be by looking toward sales, the rule of thumb methods use sales to determine the communications budget. past; objective past; future present; future future; past Question 30 (1 point) Cashton wants to start a special incentive or excitement-building program to encourage consumers to purchase sandwiches from his sub shop. You tell him his best option is probably to start a ____. public relations campaign in-store marketing campaign sales promotion mass media advertising campaign