Question 28 1 points Save Answer [Questions 27 - 28] Determine how various attributes impact the purchase of a car. There are four attributes, each with three levels. Brand: Ford = 0, Chrysler = 1, GM = 2 MPG: 15 MPG = 0,20 MPG = 1,25 MPG = 2 Horsepower (HP): 100 HP = 0, 150 HP = 1, 200 HP = 2 Price: $18,000 = 0, $21,000 = 1, $24,000 = 2 The nine product profiles ranked below were evaluated by a consumer: (note - the table should be reproduced using the dummy variables) (15, 20, 25) (F, C, GM) Brand (100,150, 200) (18000, 21000, 24000) Power Price Trial MPG Rank 0 0 0 0 4 Hm 2. 0 1 1 2 7 2 1 3 4 1 0 1 6 5 1 1 0 2 OHNN 6 1 2 HONO 2 9 7 2 0 2 2 8 8 1 2 2 1 2 5 1 9 1 0 Q28. Consider a car currently getting 15 MPG selling for $18,000. If you could increase MPG by 1 mile, how much could you increase the price of the car and keep the car just as attractive to this market segment? 0 $166.57 O $176.47 O $177.78 O $186.57