Conjoint Analysis Auto Data.xlsx Determine how various attributes impact the purchase of a car. There are four attributes, each with three levels: Brand: Ford = 1, Chrysler = 2, GM = 3 MPG: 15 MPG = 1, 20 MPG = 2, 25 MPG = 3 Horsepower (HP): 100 HP = 1, 150 HP = 2, 200 HP = 3 Price: $18,000 = 1, $21,000 = 2, $24,000 = 3 The nine product profiles ranked in the data file were evaluated by a consumer. (a) For this market segment, rank the product attributes from most important to least important. (b) Consider a car currently getting 20 MPG selling for $21,000. If you could increase MPG by 1 mile, how much could you increase the price of the car and keep the car just as attractive to this market segment