Question: Question 29 (2 points) Identify a true statement about global branding strategies. Using different brand names in different markets means that a company does not
Question 29 (2 points) Identify a true statement about global branding strategies. Using different brand names in different markets means that a company does not follow localization. Using different brand names in different markets leads to greater identification of the product from market to market. A one-brand-name strategy is useful when a company markets mainly one product A one-brand-name strategy reduces the ease of coordinating promotion from market to market
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
