Question: Question 29 (2 points) Identify a true statement about global branding strategies. Using different brand names in different markets means that a company does not

 Question 29 (2 points) Identify a true statement about global branding

Question 29 (2 points) Identify a true statement about global branding strategies. Using different brand names in different markets means that a company does not follow localization. Using different brand names in different markets leads to greater identification of the product from market to market. A one-brand-name strategy is useful when a company markets mainly one product A one-brand-name strategy reduces the ease of coordinating promotion from market to market

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Finance Questions!