Question 29 2 points When consumers make problem-solving decisions, they are likely to experience in the post-purchase stage if they think their purchase was a waste of time and money. extensive; cognitive dissonance o o routine; regret limited; limited satisfaction extensive; consumer satisfaction All of the above are possible. Question 28 2 points Save Answer Kraft Heinz conducted a consumer research study prior to the release of a new product called Ketchup Too. For this study, it carried out qualitative research. Which of the following research methods would Kraft Heinz therefore NOT have used? focus group interviews projective techniques survey Kraft Heinz could have used all of the above, as they are all types of qualitative research. Question 27 Which of the following statements related to questions on a questionnaire is FALSE? A closed-ended question provides response options from which participants in a research study can pick a response. A Likert scale asks consumers to rate their levels of agreement with a statement; their likelihood of doing something; and their frequency of doing something. A screening question is used at the end of a survey to determine whether the data provided by the respondents should be used. A rating scale can be used to get feedback on consumers' attitudes. If a consumer is asked to place a list of restaurants in order of preference for dining, this would be an example of a ranking question. Question 26 2 points This characteristic of consumer situations relates to the fact that if consumers go shopping when they are hungry, thirsty, agitated, or tired, this can influence their consumption decisions. Physical surroundings Social surroundings Purchase situation Communication situation Antecedent states Question 25 2 points In a brick-and-mortar retail store, the point-of-purchase displays in the store; lighting; music; dcor; and merchandise layout are examples of this characteristic of consumer situations. Physical surroundings Social surroundings Purchase situation Communication situation Antecedent states Question 24 We can link situational influences on consumer behavior to all areas of marketing strategy EXCEPT Positioning and repositioning Product development Marketing segmentation Distribution strategy We can link situational influences on consumer behavior to all the above areas of marketing strategy