22. Tom and Marita are purchasing new laptop computers because the electronics store at which they...
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22. Tom and Marita are purchasing new laptop computers because the electronics store at which they were purchasing was offering a trade-in for their old computers. When it comes to the impact of situational influences on consumer behavior, Tom and Marita's purchase represents this type of consumer situation. a. b. C. Communication situation d. Usage/consumption situation Disposition situation e. 23. When Tom and Marita went to Best Buy to purchase their laptop computers, there were some other University of Toledo students there who told them about their experiences with purchasing computers at Best Buy. When it comes to the different consumer situations, this interaction between Tom and Marita and the other University of Toledo students represents this. Consumer behavior situation Purchase situation a. b. C. d. e. a. نه ن ن م ن 24. We can link situational influences on consumer behavior to all areas of marketing strategy EXCEPT Consumer behavior situation Purchase situation b. C. d. Communication situation Usage/consumption situation Disposition situation Positioning and repositioning Product development Marketing Distribution strategy We can link situational influences on consumer behavior to all the above areas of marketing strategy. segmentation 27. Which of the following statements related to questions on a questionnaire is FALSE? a. A closed-ended question provides response options from which participants in a research study can pick a response. A Likert scale asks consumers to rate their levels of agreement with a statement; their likelihood of doing something; and their frequency of doing something. b. C. d. e. a. b. 28. Kraft Heinz conducted a consumer research study prior to the release of a new product called Ketchup Too. For this study, it carried out qualitative research. Which of the following research methods would Kraft Heinz therefore NOT have used? focus group C. d. e. A screening question is used at the end of a survey to determine whether the data provided by the respondents should be used. a. b. A rating scale can be used to get feedback on consumers' attitudes. If a consumer is asked to place a list of restaurants in order of preference for dining, this would be an example of a ranking question. C. d. e. interviews projective techniques 29. When consumers make problem-solving decisions, they are likely to experience in the post-purchase stage if they think their purchase was a waste of time and money. extensive; cognitive dissonance survey Kraft Heinz could have used all of the above, as they are all types of qualitative research. routine; regret limited; limited satisfaction extensive; consumer satisfaction All of the above are possible. 22. Tom and Marita are purchasing new laptop computers because the electronics store at which they were purchasing was offering a trade-in for their old computers. When it comes to the impact of situational influences on consumer behavior, Tom and Marita's purchase represents this type of consumer situation. a. b. C. Communication situation d. Usage/consumption situation Disposition situation e. 23. When Tom and Marita went to Best Buy to purchase their laptop computers, there were some other University of Toledo students there who told them about their experiences with purchasing computers at Best Buy. When it comes to the different consumer situations, this interaction between Tom and Marita and the other University of Toledo students represents this. Consumer behavior situation Purchase situation a. b. C. d. e. a. نه ن ن م ن 24. We can link situational influences on consumer behavior to all areas of marketing strategy EXCEPT Consumer behavior situation Purchase situation b. C. d. Communication situation Usage/consumption situation Disposition situation Positioning and repositioning Product development Marketing Distribution strategy We can link situational influences on consumer behavior to all the above areas of marketing strategy. segmentation 27. Which of the following statements related to questions on a questionnaire is FALSE? a. A closed-ended question provides response options from which participants in a research study can pick a response. A Likert scale asks consumers to rate their levels of agreement with a statement; their likelihood of doing something; and their frequency of doing something. b. C. d. e. a. b. 28. Kraft Heinz conducted a consumer research study prior to the release of a new product called Ketchup Too. For this study, it carried out qualitative research. Which of the following research methods would Kraft Heinz therefore NOT have used? focus group C. d. e. A screening question is used at the end of a survey to determine whether the data provided by the respondents should be used. a. b. A rating scale can be used to get feedback on consumers' attitudes. If a consumer is asked to place a list of restaurants in order of preference for dining, this would be an example of a ranking question. C. d. e. interviews projective techniques 29. When consumers make problem-solving decisions, they are likely to experience in the post-purchase stage if they think their purchase was a waste of time and money. extensive; cognitive dissonance survey Kraft Heinz could have used all of the above, as they are all types of qualitative research. routine; regret limited; limited satisfaction extensive; consumer satisfaction All of the above are possible.
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Related Book For
Intermediate Accounting
ISBN: 978-0132162302
1st edition
Authors: Elizabeth A. Gordon, Jana S. Raedy, Alexander J. Sannella
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