Question: QUESTION 29 The method of budgeting involves defining the communications goals to be accomplished and estimating the costs associated with the performance of the necessary

QUESTION 29 The method of budgeting involves defining the communications goals to be accomplished and estimating the costs associated with the performance of the necessary strategies and activities. Payout planning Affordable Objective and task Percentage of sales QUESTION 30 Which method of developing a marketing communications budget establishes a ratio of advertising dollars to sales or market share then reduces the percentage as sales build and the product obtains market share? Percentage-of-sales Objective-and-task Competitive parity O Payout planning

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