Question $30$

$1pts$

Luna has decided to conduct a marketing research effort to gather information about her company's plan to relocate to the East Coast before she authorizes such a move. Luna's first step in the research process should be which of the following?

Define the research problem and establish research objectives.

Determine the sources of information to fulfill the research objectives.

Analyze, interpret, and summarize the results.

Gather relevant data from secondary or primary sources, or both.

Consider the costs and benefits of the research effort.