Question $30(2$ points$)$

Which of the following is an advantage of using advertising as a promotional tool?

Advertising can reach many people compared to other promotional tools.

Advertising costs less than promotional tools like public relations.

Advertising competes with the noise from other promotional messages.

Advertising is expensive.

Question $31(2$ points$)$

Unlike traditional forms of direct marketing, online direct marketing

is replacing all traditional forms of direct marketing that are outdated uses digital tools to target individual consumers with an offer that requests an action

is less expensive but more effective at reaching large audiences

focuses on reaching people in specific geographical areas