Question: Question 3 0 4 Points Imagine a company that develops a new line of high - performance athletic wear specifically designed for endurance athletes. The

Question

30

4

Points

Imagine a company that develops a new line of high

-

performance athletic wear specifically designed for endurance athletes. The company believes that athletes will be drawn to the innovative fabrics, moisture

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wicking technology, and overall superior performance of these garments. They focus on showcasing these features through detailed product descriptions and marketing materials. Which concept are they following?

Production concept

Selling concept

Societal concept

Product Concept

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