Question: Question 3 0 . 5 p t s Why is it considered a cardinal sin for PR practitioners to target the general public in a
Question
Why is it considered a cardinal sin for PR practitioners to target the "general public" in a campaign?
The general public will probably dislike the campaign.
Most successful campaigns target age cohorts.
They will likely exceed their client's budget.
The campaign will be unfocused and ineffective.
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