Question: QUESTION 3 0 Why do so many CRM programs fail? a . They are so expensive that it is hard to recover the investment b

QUESTION 30
Why do so many CRM programs fail?
a. They are so expensive that it is hard to recover the investment
b. There is a lack of understanding the problems the CRM program is trying to solve
c. They take the firm away from concentrating on their key suppliers
d. There are incompatible information and communication systems
QUESTION 30 Why do so many CRM programs fail? a. They

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