Question: Question 3 4 ( 3 points ) Why do so many CRM programs fail? 1 ) They are so expensive that it is hard to

Question 34(3 points) Why do so many CRM programs fail? 1) They are so expensive that it is hard to recover the investment 2) They take the firm away from concentrating on their key suppliers 3) Because of incompatible information and communication systems 4) Firms concentrate more on the CRM software instead of taking care of customers

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