Question $(30\%)$

You are the head of one of the departments in your organisation. Recently, you have felt that your company$$s main product would sell better if it received increased publicity. Your directors have asked you to write a proposal to put forward your ideas.

Write your proposal for the directors, including the following information:

$$ mention the product or service concerned

$$ four $(4)$ shortcomings of the current advertising

$$ three $(3)$ ways your competitors are publicising their products and services

$$ three $(3)$ different approaches to advertise the product in future

You can use the following outline for your article

Format of proposal

$$ To

$$ From

$$ Title$/$subject

$$ Headings for each category given in content and conclusion

$$ Subheadings where needed

Introduction: Background to the product and why you are writing the proposal

Content $($must have headings and subheadings

$$ Four $(4)$ shortcomings of the current advertising

$$ Three $(3)$ ways your competitors are publicising their products and services

$$ Three $(3)$ different approaches to advertise the product in future.

Conclusion:

Reiterate why it is important to change the marketing strategy for the organisation$$s product.