Question $31$

$0\mathrm{.}2pts$

When the makers of $V8$ vegetable juice noticed that sales of its original product were stabilizing, they decided to offer a new product, one that offered a full serving of vegetables and a full serving of fruit. They called the product V$8$ V$-$Fusion and they marketed it to their original V$8$ customers in hopes of increasing sales. This is an example of what kind of marketing strategy?

positioning

market penetration

market development

product development

diversification