Question: Question 3 1 p t s 3 . Mary plays alot of golf. She has a high level of involvement with golf. She sees an
Question
Mary plays alot of golf. She has a high level of involvement with golf. She sees an ad on TV for a golf vacation in Myrtle Beach that seems like a great deal. She calls up some of her golfing friends and they decide to plan a golf trip to Myrtle Beach. What type of influence was the commercial on Mary's decision making?
marketing
social and cultural
situational
psychological
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