Question $3$

$1$ pts

How do we define "marketing intermediaries"?

Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors.

Firms that help the company to promote, sell, and distribute its goods to final buyers.

Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

The actors close to the company that affect its ability to serve its customers $-$ the company, suppliers, marketing intermediaries, customer markets, competitors and publics.