Question 3 10 Points When crafting a concept for a campaign you hope will be highly shareable, which driving force is critical to inspire in your audience? A Knowledge, because people appreciate quality education B Emotion, because posts that spark an emotional reaction are the most likely to drive shares. Discount prices, because no one can ignore a great sale. Internet fads, because the latest meme or viral video is great to mimic and share. Question 4 10 Points One of the key purposes of social media conversation monitoring is checking to see what types of things your target audience is saying about your brand or service. When we talk about measuring the volume of positive, negative, and neutral comments, we are referring to measuring A Confidence levels B Communication Sentiment Happiness levels