QUESTION $3$

$[20$ Marks$]$

Good brands is a prominent clothing company in South Africa. They collect personal information from their clients who open

accounts and prefer buying on installments. It has emerged that the company shares this personal information with its

affiliates and clients are complaining that they often receive promotional messages in their mobile phones. Advise Good

brands management on data protection principles that they should adhere to in line with the protection of private information

act of South Africa.