Question: QUESTION 3 ( 2 0 Marks ) The vast array of goods consumers buy can be classified based on consumer habits, price, and product characteristics.

QUESTION 3(20 Marks)
The vast array of goods consumers buy can be classified based on consumer habits, price, and product characteristics.
Taking consideration of the foregoing statement and proving examples in each case, discuss the four main categories of
consumer goods detailing consumer purchasing patterns.
Habitual Shoppers
High Value Deal seekers
Variety Loving shoppers
High involment shoppers

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