QUESTION $3(20$ Marks$)$

You are a consultant working with a global consumer electronics company called "Techtronics." Techtronics has recently

formulated a new strategic direction to expand its market share in emerging markets while maintaining its competitive edge

in developed markets. The company aims to implement this strategy over a three$-$year period.

Analyse the potential challenges and resistance that may arise during the implementation process. Propose strategies for

managing these challenges.