Question $3(20$ Marks$)$

You have been hired as a Product Development Manager at a company of your choice. The company wants to

introduce a new product in the market. Formulate a detailed new product development strategy that covers all the

stages of the process.

Question $4(20$ Marks$)$

Consider the scenario in question three above. As part of the marketing, what decisions would you pay attention to as

you design the channels to distribute your new product