SECTION B $[60$ MARKS$]$

Answer ANY THREE $(3)$ questions in this section.

Question $3(20$ Marks$)$

You have been hired as a Product Development Manager at a company of your choice. The company wants to

introduce a new product in the market. Formulate a detailed new product development strategy that covers all the

stages of the process.

Question $4(20$ Marks$)$

Consider the scenario in question three above. As part of the marketing, what decisions would you pay attention to as

you design the channels to distribute your new product?

Question $5(20$ Marks$)$

Critically discuss the various factors that influence consumer behaviour in the fashion retail industry and provide

examples to support your answer.

Question $6(20$ Marks$)$

In recent years, there has been a growing concern about the ethical implications of marketing practices. Reflect on the

criticisms raised by marketing critics and discuss how these concerns can be addressed by businesses to promote

ethical marketing. Provide specific examples to support your answer.