Question: QUESTION 3 [ 2 5 ] 3 . 1 Demonstrate how marketing information systems can be utilized to enhance competitive differentiation in a company's strategic

QUESTION 3[25]3.1 Demonstrate how marketing information systems can be utilized to enhance competitive differentiation in a company's strategic planning. 3.2 Criticise the effectiveness of current market intelligence strategies in capturing macroenvironmental data for strategic decision-making in a business context.

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