QUESTION $3[25$ MARKS$]$

As the consultant strategist for KFC$,$ you now have a better understanding of its vision, mission and

core values, and the generic strategy.

Based on your knowledge of your client KFC$,$ and the environment it operates in$,$ in South Africa,

recommend to its management any two growth strategies that KFC should adopt for future survival.

Discuss the grand strategies, considering any two examples of growth strategies. Justify your

recommendations, and give examples where applicable.

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Growth Strategies for KFC in South Africa

KFC can adopt two growth strategies to ensure future survival in the South African market:

Market Penetration: KFC can focus on increasing its market share in South Africa by attracting more customers to its existing products. This can be achieved through aggressive marketing campaigns, promotional offers, and competitive pricing. For example, KFC can introduce localized menu items to appeal to the South African palate, thereby attracting more customers and increasing sales.

Product Development: Another growth strategy for KFC in South Africa could involve developing new products or improving existing ones to meet the changing preferences of South African consumers. For instance, KFC can introduce healthier menu options or expand its range of vegetarian or vegan offerings to cater to the growing demand for healthier and more diverse food choices in the market.

These growth strategies are justified as they align with KFC$\text{'}$s vision of being the leading quick$-$service restaurant brand and its mission to provide "finger$-$lickin' good" food. By penetrating the market and developing new products, KFC can stay competitive and meet the evolving needs of South African consumers, ensuring its future survival in the market.