Wesker plc manufactures a wide range of food products in a highly competitive market. It has set

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Question:

Wesker plc manufactures a wide range of food products in a highly competitive market. It has set up its production facilities so that they achieve economies of scale the primary objective of its operations is the constant improvement of productivity.

In terms of Porter’s generic competitive strategies, Wesker plc’s strategy is

A. Differentiation

B. Differentiation focus

C. Cost focus

D. Cost leadership