Question: Question 3 2 When a management consulting company has cutting edge decor, lots of research white papers and awards on the walls, and a very
Question
When a management consulting company has cutting edge decor, lots of research
white papers and awards on the walls, and a very professional dress code, they are
attempting to
differentiate themselves from other industries
match supply to demand for their service
overcome the intangible nature of their service business through physical evidence
overcome the variability of their service through quality visuals
provide credence qualities to their service
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